Yes!
Every customer takes their own time and process of evaluation, references and careful design to enter into a relationship with any product or service of a company.
Once in this relationship, the expectation is to make it work at any cost! Every mechanism of monitoring, governance & evaluation of an ongoing relationship is just to ensure that it is always on-track! not to make it break!
Even when we buy a product or service for personal use, the story is the same we always would like to know about the warranty, maintenance plans, recharge plans, replacement plans .
Making the relationship break requires a lot of effort on all dimensions continuously failing service delivery, product performance, always slipping promises and constantly evading responses across the organization! No one leaves a relationship on a single account of failure!
Making the relationship work however requires one small act Submission!
Relationship is always two-sided. It is always subject to test of time. At tough times, when one exercises the act of submission a demonstration of lack of false pride, the other falls in place!
One way of submission is to express your concern clearly and precisely so that the other understands, appreciates and acts in a way to help both! Thats the power of true submission!
Any company, individual or a group that has no false pride will keep their relationships naturally bounded!
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